How Do Roofing Companies Make Money?

Many types of roofing companies exist in the market. Some companies specialize in residential roofing, while others offer services for residential buildings. Some companies also offer specialized services, such as Solar Roofing, Metal Roofing, and Roof Repair. Depending on the services offered, there are different ways that roofing companies make money.

Let’s take a look at some of the more popular types of roofing companies and how they generate income:

Ways Residential Roofing Companies Earn 

Residential roofing companies provide roofing services to residential property owners and subcontractors. These services include the design, installation, and repair of residential roofs. Residential roofing companies also offer a variety of materials, such as asphalt shingles, clay tile, wood shake, metal siding, and slate. These materials are chosen based on their durability and value for the customer’s budget.

In addition to providing high-quality materials, residential roofers often have professionals who specialize in helping customers decide on their roofing needs.

These firms also offer additional services, such as:

Typically, when a professional contractor completes residential projects, they also charge customers a fee using various payment models such as the hourly rate or lump sum contract payments and supplements when extra work is required due to unforeseen conditions beyond the contractor’s control. Ultimately, these fees are used to cover expenses associated with labor time spent on job sites combined with materials purchased from suppliers, along with the profit portion left over for losses associated with outstanding invoices & legal costs associated with issuing contracts within commercial industry standards.

how do roofing companies earn money

Ways Commercial Roofing Companies Earn

Commercial roofing companies install, repair, and replace roofs in various business establishments. They may have a mix of residential and commercial clients. Many of these companies pride themselves on their knowledge and experience in installing and maintaining various roofing types, ranging from asphalt shingles to metal roofing products. An excellent commercial roofer will always meet local building codes and regulations so that their installations adhere to safety specifications.

These professional companies will often survey large-scale projects before determining the best materials for the job and the best technique for installation or repair. Installation or repair may include:

Repairs can range from replacing missing shingles to applying sealants such as tar or asphalt to prevent further damage.

Commercial roofers are also responsible for providing relevant aftercare services, such as cleaning gutters and repairing damaged shingles caused by storms and high winds. To ensure proper maintenance of a commercial roof system, some commercial roofers offer comprehensive warranties that can be renewed every few years during regular inspections for any resulting damage due to long-term wear-and-tear or extreme weather conditions. Knowing how to run a business successfully should also be part of every experienced professional’s repertoire, so they can stay competitive in their industry.

Sources of Revenue for Roofing Companies

Roofing companies make money in a variety of different ways. However, the primary source of revenue is through contracts with homeowners or businesses to install or repair roofs. This can involve new roof installations, repairs, replacement, inspection, and more.

Other sources of revenue include roof maintenance and cleaning services, roofing materials, and roofing supplies. Additionally, some roofing companies may offer other services, such as siding and painting, to generate more income.

Material Sales

Regarding generating revenue, material sales are a significant source of income for roofing companies. Roofing projects require purchasing materials such as tiles, shingles, gutters, chimneys, drainage systems, and sealants. Companies sell their materials at a profit to the customer or build them into their overall bid for the project. Some roofers even offer discounts on volume purchases or long-term contracts with building suppliers to save money and increase profits.

Other roofer revenue sources come from labor charges for installations and repairs. In most cases, roofers will charge a daily or hourly rate for these services depending on the type of work required. Professional roofers also provide maintenance services such as cleaning and inspections that generate revenue through service contracts or single visits. Roofers must establish trust with customers to ensure they can count on repeat business and generate more revenue over time. 

Labor Costs

For the most part, roofing companies make money through labor costs charged to homeowners. This includes the cost of materials and labor time needed to complete the job. Most companies have standard rates that they charge for both labor and materials and can help determine the cost of your roofing job before they start. However, roofers must sometimes incorporate a markup percentage into their bids to ensure they make a fair profit.

Other sources of revenue may come from warranties or coverage plans offered by the company. These can provide customers with additional roof protection, and the contractor can receive extra fees for offering these services. Many companies also offer financing options for homeowners who can only pay some at a time, which can be an excellent option for those who need to get a new roof but need more cash upfront. Companies also make money from subcontractors hired to complete particular jobs or from industry partners who provide asphalt shingles or metal sheet panels at discounted rates in exchange for more business opportunities.


Many roofing companies choose to use subcontractors for a variety of reasons. The primary advantage of this strategy is cost savings; since you don’t have to hire and manage your staff, you can pass on the labor costs associated with roofing jobs directly to the customer. It also allows for greater flexibility, as you can quickly increase or decrease your workforce.

The downside is that if your subcontractors do not provide quality work, it reflects poorly on your business. This can lead to customer dissatisfaction, damaging your company’s reputation and making it difficult to attract new customers.

All subcontractors must be properly vetted and trained to alleviate this issue before working on any roofing project. In addition, having regular meetings with them during the installation process can help ensure everything is going according to plan.


Financing is one of the most popular sources of revenue for roofing companies. With the number of homeowners needing extensive roof repairs due to weather-related damage and aging roofs, many reputable companies can offer financial solutions that provide more flexibility when budgeting and managing expenses. These companies offer customers a variety of payment plans that include deferred payments, flexible terms, and zero percent interest rates.

Additionally, financing offers a competitive edge that allows roofers to bid on larger jobs knowing they can help clients manage their finances more efficiently over time.

For those looking for additional ways to boost their bottom line, roofers may also consider partnering with local contractors or subcontractors to take on larger projects such as installing siding or replacing windows, in addition to general roof repairs and replacement. As a result, roofers can attract a more extensive customer base and increase profitability by diversifying services. Moreover, these types of partnerships offer an avenue for cross-marketing opportunities, which can lead to increased brand awareness and recognition in the marketplace.

Insurance Claims

Insurance claims are a significant source of income for most roofing companies. When disasters strike, such as hail storms and tornadoes, the insurance company often uses a professional roofing contractor to help assess the damage and repair or replace the affected structures.

The contractor’s job includes:

A professional roofer must understand local building codes and ordinances and applicable insurance policies to properly assess damages and provide an accurate estimate of the cost to complete repairs or replacements.

A professional roofer provides benefits to insured homeowners and insurers that go far beyond a simple repair-replace scenario—from providing solutions to mitigate future losses from damage due to severe weather events to helping negotiate lower premiums for customers with histories of regularly completing recommended maintenance procedures on their roofs.

This industry side of the business can be challenging due to fluctuating demand that depends heavily upon unpredictable weather patterns but can provide meaningful revenue streams over time.

how roofing companies make money

Cost Savings Strategies

Roofing companies can save money on materials, labor, and other expenses. They can do this by researching and finding the best deals on materials, negotiating prices with suppliers, and improving labor efficiency. Additionally, roofing companies can look for ways to reduce waste, recycle materials, and reduce energy consumption.

In this section, we’ll look at different cost-saving strategies roofing companies can use:

Bulk Purchasing

For roofing companies wanting to save money, bulk purchasing is one of the most effective ways. Bulk purchasing involves the roofing company buying more extensive materials in advance to receive a discount on their purchase. The size and costs of these orders vary depending on the type of material needed, but generally, companies can save 10-50% on their purchases by buying in bulk.

Bulk purchasing is beneficial because it helps reduce the financial risk associated with fluctuating material prices and supply shortages. By investing upfront, roofing companies can access a reliable material stream that won’t be impacted by market changes or seasonal demand. Additionally, bulk purchasers often receive additional benefits such as free shipping or guaranteed delivery dates, which add further cost savings and improve customer satisfaction.

Roofing companies are also able to benefit from bulk purchasing in other ways, such as:

Overall, while bulk purchasing may require an initial investment upfront, roofing companies will benefit from enhanced customer experiences and cost savings when they use this strategy.

Automated Systems

Roofing companies use various automated systems to streamline their operations to maximize profits. Automated systems have become increasingly popular due to their convenience and cost savings. These systems typically include electronic time and invoicing tracking, automated purchasing and marketing, online customer portals, and cloud-based data backup.

Automated systems help improve accuracy, speed up business processes, save time and money to manage operations, and make the company’s financial operations more efficient. With the help of these automated systems, companies can reduce overhead costs by eliminating manual activities that take up valuable time. Furthermore, these systems provide greater transparency in pricing structures, giving customers a better understanding of what it costs for each service rendered. This helps increase customers’ trust in the services being performed and overall customer satisfaction levels- ultimately leading to more business opportunities in the future.

Low Overhead

One of roofing companies’ best cost savings strategies is keeping their overhead costs as low as possible. This can be accomplished through various measures, ranging from using cheap materials to reducing significant investments in equipment and machinery. Companies that successfully keep their overhead costs low can offer competitive prices for their services without sacrificing quality or service.

Keeping overhead costs low provides financial advantages and allows roofing companies to remain flexible and agile enough to take on new projects quickly. This allows them to grow more quickly than they could if they invested in expensive tools and materials up-front. Low overhead also creates additional profitability by improving margins and providing better net profits after all expenses are accounted for.

The best way for a roofing company to achieve low overhead is by carefully analyzing their needs versus wants and taking advantage of bulk purchases whenever possible. When selecting supplies and equipment, companies should research local regulations, incentives, and available resources such as leases or rentals. Breaking down tasks into small components can also make projects much easier for small businesses that need more capital or workforce to undertake major jobs at once.

Marketing Strategies

Roofing companies need effective marketing strategies to make money and stay competitive. These marketing strategies can include:

To effectively market a roofing company, it is essential to understand how each of these strategies works and how they can be implemented to generate leads and increase revenue.

Online Advertising

Online advertising offers several benefits for roofing companies, most notably reaching a large and varied audience quickly and efficiently. By using platforms such as Google Ads, Facebook Ads, and Instagram Ads, companies can create targeted campaigns for specific stakes in their area. With the right message and targeting strategy, roofing companies can make their services visible to those looking for them.

Other forms of paid online advertising include sponsored content on popular websites relevant to roofing, such as Home Advisor and Angie’s List listings. This allows roofers to reach potential customers who would otherwise not come across their services through organic search engines like Google or Bing.

The key to online advertising is measuring the performance of campaigns in real time so that they can be optimized accordingly by changing ad copy or tightening targeting criteria as needed. Companies that invest in tracking tools can maximize ROI on digital marketing efforts more quickly than organizations that pursue a ‘set it and forget it’ approach with online ads.


Networking is building relationships with others to share information, learn from colleagues, exchange ideas and resources, and increase the scope of potential contacts.

Networking can benefit a roofing business because it offers an opportunity to build relationships with other roofing contractors or related home repair contractors, such as electricians, landscape architects, or brick lawyers whom you could team up with to provide services for larger projects.

Networking can also be used as a means of generating new customers. Networking provides opportunities for referral business; fellow roofers may recommend your services if they cannot take on a project themselves. Additionally, networking allows you to build visibility within your target market by attending events, such as trade shows or civic meetings, and even through online presence, like websites or social media. Lastly, networking allows you greater access to front-end marketing resources such as online leads, which you can use for targeted direct mail campaigns or door-to-door visits with leads from social media or other websites.


Referrals are one of the most effective forms of marketing for roofing companies. They involve using existing customers to share their experiences with your company to generate new business. A referral program can be a great way to incentivize current customers and increase their loyalty.

For a referral program to succeed, the rewards must be meaningful and achievable. Rewards could include discounts, gift cards, or even access to exclusive events in return for successful referrals. Another method is utilizing customer ambassadors who are passionate about your product or service and will help spread the word about your business on their terms. Providing them with a unique coupon code to share with friends and family and paid-for advertisement space on social media platforms can help drive more leads.

Rebates are another form of referral marketing that offers customers an incentive (usually monetary) to attract more customers. This offer works better for businesses such as roofers catering to large projects rather than small one-off jobs with residential clients. While rebates may cost more initially, they can quickly generate a high return on investment, provided proper monitoring and tracking are in place to measure performance adequately.

Joining professional associations or gaining certifications within the industry will also help build trust and credibility amongst potential customers, which may further increase your chances of getting referrals from past clients or colleagues who may have similar projects in the works:

Social Media

Social media have become an essential component of any business’s marketing strategy in the digital age. As a result, roofing companies must utilize various channels to reach their target audiences and generate leads.

Social media engagement allows roofing companies to increase their visibility, build relationships with potential customers, amplify their content to reach a larger audience, and develop thought leadership within the industry. Examples of popular platforms roofers utilize include LinkedIn, Facebook, Instagram, and Twitter.

Roofers need to ensure timely, relevant, and accurate content when engaging on these platforms to make a good impression. Moreover, posts should be tailored to reflect what different audiences will respond positively to – this could mean incorporating customer stories or focusing on promoting offers or discounts. Additionally, by interacting directly with customers in response to comments and reviews on social media platforms, companies can build trust and reinforce brand loyalty, leading to more conversions.

ways roofing companies earn money

Additional Income Streams

Roofing companies typically make money by charging customers for their services. However, there are some other ways that roofing companies can make money beyond traditional methods. In this section, we’ll take a look at some of the additional income streams that roofing companies can explore to increase their profits:

Roof Maintenance

Roof maintenance is an additional stream of income for roofing companies. Comprehensive roof maintenance services can extend the life of a roof, improve its appearance, and reduce interior damage caused by leaks, pests, and weather.

Maintenance tasks may include:

These services provide valuable preventative protection that can help protect your clients’ investments over the long term.

Roof Inspections

Roof inspections can be an excellent way for roofing companies to increase their income streams. Inspections can range from quick inspections of a single issue to more comprehensive investigations of entire roof systems that provide an overall condition assessment. A complete inspection should include the following:

Along with visual inspection of roofs, companies can also generate revenue by performing preventive maintenance services, which are especially important when dealing with traditional shingles that have been exposed to the environment over time and now need seasonal maintenance because they’ve reached their lifecycle limit. Services such as repairs, replacing missing shingles or tiles, cleaning downspouts and gutters to ensure proper drainage, etc., all enhance the life expectancy of roofs and generate income for the company at rates you set according to your area labor costs.

Recent advancements in drone technology have made it possible for companies to increase their income by offering rooftop inspections for large commercial buildings and residential sites. This is safer and saves time and money on hiring laborers servicing taller sites requiring multiple ladders or scaffolding systems set up around each site being inspected.

Roof Repair

Roof repair is one of the most common ways roofing companies generate additional income. When a homeowner or business owner notices leaks, missing or damaged shingles on their roof, or other signs of potential roof damage, they often contact a local roofing company.

In this case, the roofer typically inspects the area and provides an estimate for the repairs. The repairing process might involve the following:

By providing high-quality repair services at a reasonable price, successful roofers can ensure satisfied customers and steady income streams.